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Table Of Contents
Natural Language Processing Fundamentals [Instructor Edition]
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The field of sentiment analysis is driven by a few main factors. Firstly, it's driven by the rapid growth in online content that's used by companies to understand and respond to how people feel. Secondly, since sentiment drives human decisions, businesses that understand their customers' sentiment have a major advantage in predicting and shaping purchasing decisions. Thirdly, much of this content is available in social media and other online services, where human opinion and sentiment is a key component in business values. Finally, NLP technology has improved significantly, allowing for a much wider application of sentiment analysis.
The growth of the internet and internet services has enabled new business models to work with human connection, communication, and sentiment. In December 2018, Facebook had a market capitalization of approximately $400 billion and was one of the most successful companies in connecting...
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