A business or data analyst needs to understand customer feedback and reviews about a specific product. What did customers like or dislike? And how are sales going? As a business analyst, you need to analyze these things with reasonable accuracy and quantify customer reviews, feedback, opinions, and tweets to understand the target audience. Sentiment analysis extracts the core information from the text and provides people's perception of products, services, brands, and political and social topics. Sentiment analysis is used to understand customers' and people's mindset. It is not only used in marketing, we can also use it in politics, public administration, policy-making, information security, and research. It helps us to understand the polarity of people's feedback. Sentiment analysis also covers words, tone, and writing style.
Text classification can be one of the approaches used for sentiment analysis. It is a supervised...