Book Image

The Unsupervised Learning Workshop

By : Aaron Jones, Christopher Kruger, Benjamin Johnston
Book Image

The Unsupervised Learning Workshop

By: Aaron Jones, Christopher Kruger, Benjamin Johnston

Overview of this book

Do you find it difficult to understand how popular companies like WhatsApp and Amazon find valuable insights from large amounts of unorganized data? The Unsupervised Learning Workshop will give you the confidence to deal with cluttered and unlabeled datasets, using unsupervised algorithms in an easy and interactive manner. The book starts by introducing the most popular clustering algorithms of unsupervised learning. You'll find out how hierarchical clustering differs from k-means, along with understanding how to apply DBSCAN to highly complex and noisy data. Moving ahead, you'll use autoencoders for efficient data encoding. As you progress, you’ll use t-SNE models to extract high-dimensional information into a lower dimension for better visualization, in addition to working with topic modeling for implementing natural language processing (NLP). In later chapters, you’ll find key relationships between customers and businesses using Market Basket Analysis, before going on to use Hotspot Analysis for estimating the population density of an area. By the end of this book, you’ll be equipped with the skills you need to apply unsupervised algorithms on cluttered datasets to find useful patterns and insights.

Related Content you might be interested in

Current Title:

Small book image
The Unsupervised Learning Workshop
Aaron Jones | Christopher Kruger | Benjamin Johnston
Jul, 2020 | 550 pages
Small book image
Applied Unsupervised Learning with R
Bradford Tuckfield | Alok Malik
Mar, 2019 | 320 pages
Small book image
Hands-On Unsupervised Learning with Python
Giuseppe Bonaccorso
Feb, 2019 | 386 pages
Small book image
The Machine Learning Workshop
Hyatt Saleh
Jul, 2020 | 286 pages
Table of Contents (11 chapters)
Preface
About the Book
1
1. Introduction to Clustering
1. Introduction to Clustering
Introduction
Unsupervised Learning versus Supervised Learning
Clustering
Introduction to k-means Clustering
Summary
Free Chapter
2
2. Hierarchical Clustering
2. Hierarchical Clustering
Introduction
Clustering Refresher
The Organization of the Hierarchy
Introduction to Hierarchical Clustering
Linkage
Agglomerative versus Divisive Clustering
k-means versus Hierarchical Clustering
Summary
3
3. Neighborhood Approaches and DBSCAN
3. Neighborhood Approaches and DBSCAN
Introduction
Clusters as Neighborhoods
Introduction to DBSCAN
DBSCAN versus k-means and Hierarchical Clustering
Summary
4
4. Dimensionality Reduction Techniques and PCA
4. Dimensionality Reduction Techniques and PCA
Introduction
What Is Dimensionality Reduction?
Overview of Dimensionality Reduction Techniques
Principal Component Analysis
Summary
5
5. Autoencoders
5. Autoencoders
Introduction
Fundamentals of Artificial Neural Networks
Autoencoders
Summary
6
6. t-Distributed Stochastic Neighbor Embedding
6. t-Distributed Stochastic Neighbor Embedding
Introduction
The MNIST Dataset
Stochastic Neighbor Embedding (SNE)
t-Distributed SNE
Interpreting t-SNE Plots
Summary
7
7. Topic Modeling
7. Topic Modeling
Introduction
Topic Models
Cleaning Text Data
Latent Dirichlet Allocation
Non-Negative Matrix Factorization
Summary
8
8. Market Basket Analysis
8. Market Basket Analysis
Introduction
Market Basket Analysis
Characteristics of Transaction Data
The Apriori Algorithm
Association Rules
Summary
9
9. Hotspot Analysis
9. Hotspot Analysis
Introduction
Spatial Statistics
Kernel Density Estimation
Hotspot Analysis
Summary
Appendix
1. Introduction to Clustering
2. Hierarchical Clustering
3. Neighborhood Approaches and DBSCAN
4. Dimensionality Reduction Techniques and PCA
5. Autoencoders
6. t-Distributed Stochastic Neighbor Embedding
7. Topic Modeling
8. Market Basket Analysis
9. Hotspot Analysis

Market Basket Analysis

Imagine you work for a retailer that sells dozens of products and your boss comes to you and asks the following questions:

  • What products are purchased together most frequently?
  • How should the products be organized and positioned in the store?
  • How do we identify the best products to discount via coupons?

You might reasonably respond with complete bewilderment, as those questions are very diverse and do not immediately seem answerable using a single algorithm and dataset. However, the answer to all those questions and many more is market basket analysis. The general idea behind market basket analysis is to identify and quantify which items, or groups of items, are purchased together frequently enough to drive insight into customer behavior and product relationships.

Before we dive into the analytics, it is worth defining the term market basket. A market basket is a permanent set of products in an economic system. Permanent does not...

Previous Section
End of Section 3
Next Section