Book Image

Machine Learning with BigQuery ML

By : Alessandro Marrandino
Book Image

Machine Learning with BigQuery ML

By: Alessandro Marrandino

Overview of this book

BigQuery ML enables you to easily build machine learning (ML) models with SQL without much coding. This book will help you to accelerate the development and deployment of ML models with BigQuery ML. The book starts with a quick overview of Google Cloud and BigQuery architecture. You'll then learn how to configure a Google Cloud project, understand the architectural components and capabilities of BigQuery, and find out how to build ML models with BigQuery ML. The book teaches you how to use ML using SQL on BigQuery. You'll analyze the key phases of a ML model's lifecycle and get to grips with the SQL statements used to train, evaluate, test, and use a model. As you advance, you'll build a series of use cases by applying different ML techniques such as linear regression, binary and multiclass logistic regression, k-means, ARIMA time series, deep neural networks, and XGBoost using practical use cases. Moving on, you'll cover matrix factorization and deep neural networks using BigQuery ML's capabilities. Finally, you'll explore the integration of BigQuery ML with other Google Cloud Platform components such as AI Platform Notebooks and TensorFlow along with discovering best practices and tips and tricks for hyperparameter tuning and performance enhancement. By the end of this BigQuery book, you'll be able to build and evaluate your own ML models with BigQuery ML.
Table of Contents (20 chapters)
1
Section 1: Introduction and Environment Setup
5
Section 2: Deep Learning Networks
9
Section 3: Advanced Models with BigQuery ML
15
Section 4: Further Extending Your ML Capabilities with GCP

Discovering multiclass logistic regression

In this section, we'll learn the basics of multiclass logistic regression and when this technique can be applied.

Multiclass logistic regression is a classification technique that can be used to categorize events, objects, customers, or other entities into multiple classes. Different from binary logistic regression, this ML algorithm can be used to classify output values into more than two discrete classes.

In order to predict one of the multiple labels, this ML algorithm calculates the probability of each outcome and selects the label with the highest probability.

Being a regression algorithm, the prediction of the label is based on a set of independent variables called features that are used to predict the dependent variable, called a label.

This ML technique can be used to answer business questions, such as the following:

  • Is the comment of my customer neutral, positive, or negative?
  • Does my customer belong to...