Book Image

The Economics of Data, Analytics, and Digital Transformation

By : Bill Schmarzo
5 (2)
Book Image

The Economics of Data, Analytics, and Digital Transformation

5 (2)
By: Bill Schmarzo

Overview of this book

In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise. The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning. By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation. Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book: "Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon."
Table of Contents (14 chapters)
10
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11
Index
Appendix A: My Most Popular Economics of Data, Analytics, and Digital Transformation Infographics

Transitioning from Insights Monetization to Digital Transformation

And finally, here are the actions to transition from Phase 4: Insights Monetization to Phase 5: Digital Transformations:

Digital Transformation is the creation of a continuously learning and adapting business model (AI-driven and human-empowered) that continuously seeks to identify, codify, and operationalize new, actionable customer, product, and operational insights (propensities) in order to optimize (reinvent) operational efficiency, enhance customer value creation, mitigate risk, and create new revenue opportunities.

  • Drive business decisions by leveraging the Economic Value of Data. Create an operational environment that continuously seeks to capture new sources of customer, product and operational data.
  • Leverage Design Thinking techniques to create a Collaborative Value Creation Culture that supports and fuels ideation and exploits innovative conflict. Force cross-organizational collaboration...