Book Image

The Economics of Data, Analytics, and Digital Transformation

By : Bill Schmarzo
5 (2)
Book Image

The Economics of Data, Analytics, and Digital Transformation

5 (2)
By: Bill Schmarzo

Overview of this book

In today’s digital era, every organization has data, but just possessing enormous amounts of data is not a sufficient market discriminator. The Economics of Data, Analytics, and Digital Transformation aims to provide actionable insights into the real market discriminators, including an organization’s data-fueled analytics products that inspire innovation, deliver insights, help make practical decisions, generate value, and produce mission success for the enterprise. The book begins by first building your mindset to be value-driven and introducing the Big Data Business Model Maturity Index, its maturity index phases, and how to navigate the index. You will explore value engineering, where you will learn how to identify key business initiatives, stakeholders, advanced analytics, data sources, and instrumentation strategies that are essential to data science success. The book will help you accelerate and optimize your company’s operations through AI and machine learning. By the end of the book, you will have the tools and techniques to drive your organization’s digital transformation. Here are a few words from Dr. Kirk Borne, Data Scientist and Executive Advisor at Booz Allen Hamilton, about the book: "Data analytics should first and foremost be about action and value. Consequently, the great value of this book is that it seeks to be actionable. It offers a dynamic progression of purpose-driven ignition points that you can act upon."
Table of Contents (14 chapters)
10
Other Books You May Enjoy
11
Index
Appendix A: My Most Popular Economics of Data, Analytics, and Digital Transformation Infographics

Case Study #1: Google TensorFlow

The Google Search business may be the most profitable business in the world. Google enjoys outrageous profit margins and market share domination of the world's #1 digital marketing media—search marketing. And the tool that drives Google's search marketing dominance is TensorFlow.

TensorFlow is an open-source ML and DL software library developed and managed by Google for data processing and model-driven programming across a range of tasks. Not only does Google's use of TensorFlow serve as the basis for its insanely profitable search engine, but TensorFlow also supports many other Google services including Photos (it auto-magically groups your photos into storyboards or collages), spoken word recognition (natural language processing), and foreign language translation (handy for me as I frequently travel internationally). Figure 6.9 depicts TensorFlow's high-level architecture, which is arguably the foundation for everything...