Building an ad hoc analytics strategy
As we've seen in our examples, by putting the information in the hands of subject-matter experts, you can make better, faster decisions. Thus, it should be a focal point of any ad hoc analytics strategy to improve the accessibility of data, putting it in the hands of the individuals best suited to interpret the insights it contains. Our first step in forming such a strategy is to remember that while this book will present solutions based on the Athena ecosystem, it is rarely a good idea to lock yourself into any single product or analytics engine. The underlying technologies, pricing models, and supporting tooling will make trade-offs that necessarily favor one use case over others. If something sounds too good to be true, such as a product claiming to be the only analytics system you need, it's probably mediocre at a wide range of things and unlikely to be the best in class for anything. This is part of the philosophy behind AWS&apos...