Book Image

Artificial Intelligence Business: How you can profit from AI

By : Przemek Chojecki
Book Image

Artificial Intelligence Business: How you can profit from AI

By: Przemek Chojecki

Overview of this book

We’re living in revolutionary times. Artificial intelligence is changing how the world operates and it determines how smooth certain processes are. For instance, when you go on a holiday, multiple services allow you to find the most convenient flights and the best hotels, you get personalized suggestions on what you might want to see, and you go to the airport via one of the ride-sharing apps. At each of these steps, AI algorithms are at work for your convenience. This book will guide you through everything, from what AI is to how it influences our economy and society. The book starts with an introduction to artificial intelligence and machine learning, and explains the importance of AI in the modern world. You’ll explore how start-ups make key decisions with AI and how AI plays a major role in boosting businesses. Next, you’ll find out how media companies use image generation techniques to create engaging content. As you progress, you’ll explore how text generation and AI chatbot models simplify our daily lives. Toward the end, you’ll understand the importance of AI in the education and healthcare sectors, and realize the risks associated with AI and how we can leverage AI effectively to help us in the future. By the end of this book, you’ll have learned how machine learning works and have a solid understanding of the recent business applications of AI.
Table of Contents (10 chapters)

Startups powered by AI

As a startup, you have a great opportunity to deploy cutting edge AI solutions and unlock the tremendous growth of your business. So make sure you:

  • deploy a chatbot to boost your customer service,
  • use business analytics tools to make data-driven decisions,
  • optimize your marketing campaigns and ad spend using AI tools,
  • write down your most repetitive and tedious processes and let AI do it.

All of these tools are easy to implement and start using. If you have ever used a Facebook Pixel for your website, then the idea here is similar - you want to gather as much information as possible about your daily business and analyse it. Facebook Pixel and Facebook tools allow you to optimize your ad spend on Facebook platform, but if you want to advertise on other platforms, you have to implement other tools. Especially if youre going to analyse data across multiple channels and verticals, just think about:

  • ad spend vs sales,
  • ...