Book Image

Data Democratization with Domo

By : Jeff Burtenshaw
Book Image

Data Democratization with Domo

By: Jeff Burtenshaw

Overview of this book

Domo is a power-packed business intelligence (BI) platform that empowers organizations to track, analyze, and activate data in record time at cloud scale and performance. Data Democratization with Domo begins with an overview of the Domo ecosystem. You’ll learn how to get data into the cloud with Domo data connectors and Workbench; profile datasets; use Magic ETL to transform data; work with in-memory data sculpting tools (Data Views and Beast Modes); create, edit, and link card visualizations; and create card drill paths using Domo Analyzer. Next, you’ll discover options to distribute content with real-time updates using Domo Embed and digital wallboards. As you advance, you’ll understand how to use alerts and webhooks to drive automated actions. You’ll also build and deploy a custom app to the Domo Appstore and find out how to code Python apps, use Jupyter Notebooks, and insert R custom models. Furthermore, you’ll learn how to use Auto ML to automatically evaluate dozens of models for the best fit using SageMaker and produce a predictive model as well as use Python and the Domo Command Line Interface tool to extend Domo. Finally, you’ll learn how to govern and secure the entire Domo platform. By the end of this book, you’ll have gained the skills you need to become a successful Domo master.
Table of Contents (26 chapters)
Section 1: Data Pipelines
Section 2: Presenting the Message
Section 3: Communicating to Win
Section 4: Extending
Section 5: Governing

Chapter 10: Telling Relevant Stories

Being relevant with data means bringing information to light that is important to current issues at hand. When deciding what story to tell, relevance to the audience should always be paramount. Telling relevant stories also requires context or a frame of reference. In a business context, a business model provides a framework for storytelling. Leadership audiences expect concise arguments both for and against the proposal, while peer and subordinate audiences may need more details to help them understand the full picture and to facilitate execution. We will learn about deciding what the relevant parts of the business are and organizing the story presentation using a pattern. A pattern for relevant storytelling seeks to explain the journey of where the story began, what happened, where things are now, and where things could be in the future. A story is not meant to merely present facts and figures but should also advocate for a position. Stories that...