Book Image

Data Democratization with Domo

By : Jeff Burtenshaw
Book Image

Data Democratization with Domo

By: Jeff Burtenshaw

Overview of this book

Domo is a power-packed business intelligence (BI) platform that empowers organizations to track, analyze, and activate data in record time at cloud scale and performance. Data Democratization with Domo begins with an overview of the Domo ecosystem. You’ll learn how to get data into the cloud with Domo data connectors and Workbench; profile datasets; use Magic ETL to transform data; work with in-memory data sculpting tools (Data Views and Beast Modes); create, edit, and link card visualizations; and create card drill paths using Domo Analyzer. Next, you’ll discover options to distribute content with real-time updates using Domo Embed and digital wallboards. As you advance, you’ll understand how to use alerts and webhooks to drive automated actions. You’ll also build and deploy a custom app to the Domo Appstore and find out how to code Python apps, use Jupyter Notebooks, and insert R custom models. Furthermore, you’ll learn how to use Auto ML to automatically evaluate dozens of models for the best fit using SageMaker and produce a predictive model as well as use Python and the Domo Command Line Interface tool to extend Domo. Finally, you’ll learn how to govern and secure the entire Domo platform. By the end of this book, you’ll have gained the skills you need to become a successful Domo master.
Table of Contents (26 chapters)
Section 1: Data Pipelines
Section 2: Presenting the Message
Section 3: Communicating to Win
Section 4: Extending
Section 5: Governing

Using a business model framework to be relevant

Deciding what to focus on in business performance can be a challenge. Business model frameworks are used to simplify real-world complexities, facilitating our ability to think about and conceive ideas without an overburdening amount of detail. Many different business models could be used. For the purposes of data storytelling, we will use a business model with five framework areas—namely, Resources, Operations, Value Creation, Customer Experience, and Risk—that will guide us in our pursuit of relevant story content.

The following diagram illustrates business model framework areas for identifying relevant story content:

Figure 10.1 – Business model framework areas for relevant story content

We'll now look at detailed descriptions of the five framework areas seen in Figure 10.1. Each area description includes several questions that are typically relevant to a business when answered.