Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Building the dashboard- Stage 1: Determine

In the Determine stage of the dashboard building approach, you determine the target users and objectives of the dashboard. You also identify the data needed to build the dashboard in this stage.

The target audience of this dashboard is the customer success teams in the company. Customer churn is an organizational problem and various departments such as marketing, sales, production, and support have a stake in it. However, the central customer success department is responsible for increasing customer satisfaction, decreasing churn, and driving product adoption.

The purpose of the dashboard is to depict the churn metrics for the last 24 months and help identify potential causes of customer loss. The questions that the target audience aims to answer with this dashboard include the following:

  • At what rate do customers leave the company?
  • What revenue loss has been incurred?
  • When do customers leave the company concerning...