Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Building data stories – an approach

Business dashboards and reports pose unique challenges in crafting a story owing to the dynamic nature of the data they support. In this section, we are going to learn about the 3-D approach to designing and building effective dashboards. The approach consists of three main stages as shown in the following figure:

Figure 1.5 – Stages of the data storytelling approach

In the Determine stage, you need to work on determining the audience for the dashboard, the key business questions they need answering, and the data required to answer those questions. In the Design stage, you will work on the narrative, select the right visuals, and identify the required interactive controls. In the Develop stage, you create the visuals and implement the right colors and visual cues for a seamless user experience. In this final stage, you will choose the appropriate delivery method and accordingly deploy and share the dashboard...