Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Getting started with Google Looker Studio

Google Looker Studio can be used by both individuals and organizations for their data exploration, visualization, and reporting needs. Whether you are a part of an organization or acting as an individual, you need a Google account to access and work with Looker Studio.

Organizations can leverage Google Cloud Identity directly to provision and manage Google accounts for its members. They can also synchronize users from other identity providers to Google Cloud Identity so that organizational users can access Google products and services. If the organization also uses Workspace (formerly called G Suite), a collection of collaboration and productivity tools, the administrators need to enable Looker Studio for the organization’s users.

As an individual, you can use your Google account (either a Gmail address or any non-Gmail address mapped to your Google account).

To get started, log into your Google account and navigate to datastudio...