Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Building your first Looker Studio report – creating a report from the data source

In the previous chapter, Chapter 4, Google Looker Studio Overview, you created and set up the data source using the call center dataset available at https://github.com/PacktPublishing/Data-Storytelling-with-Google-Data-Studio/blob/master/Call%20Center%20Data.csv. In this section, you will create a report from that data source, configure some settings, and add a couple of components. Follow these steps:

  1. Open the Call Center data source from the Looker Studio home page.
  2. Click the CREATE REPORT button at the top to create a new report and confirm this to add this data to the report.
  3. Rename the report Call Center Analysis
  4. Open the Report Settings pane by selecting the appropriate option from the File menu. Set Call Center for Data Source and add CallDateTime for Date Range Dimension.
  5. From the File menu, select the Current page settings option to open the pane on the right...