Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Configuring tables and pivot tables

Tables are the most basic form of representing data. They provide flexibility to display any number of data fields together. A table chart is best suited when you want to show the most granular data, a large number of fields, or multiple metrics with very different units and scales aggregated for one or more dimension fields. Table and pivot table charts in Looker Studio allow you to display metrics in three ways:

  • Numbers
  • Bars
  • Heatmap

In this section, you will create a few tables and pivot tables using the Call Center data source and explore various configuration settings.

Table with numbers

The Call Center data source includes details of the calls made by customers from various states of the United States of America. Let’s add a table chart to the report to display multiple metrics for each state, as shown in the following screenshot:

Figure 6.2 – Table chart to visualize detailed...