Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Configuring geographical charts

Geographical charts are used to visualize location data. In this section, we will learn how to use and configure the two types of charts that Looker Studio offers to represent geographical data – Geo and Google Maps.

The geographic dimensions allowed by Looker Studio include the following:

  • Continent (for example, Europe).
  • Subcontinent (for example, Eastern Europe).
  • Country.
  • Country subdivision (1st level): States, provinces, and so on. Available only for a small number of countries (for example, the US, Canada, France, Spain, and Japan).
  • Country subdivision (2nd level): US counties, French departments, Italian provinces, and so on. Available only for some countries.
  • Designated Market Area: Represents media markets. Only available for the United States (for example, Seattle-Tacoma).
  • City.
  • Postal Code.
  • Address (need to be complete for accuracy).
  • Latitude, Longitude.

Note

The Subcontinent...