Book Image

Data Storytelling with Google Looker Studio

By : Sireesha Pulipati
Book Image

Data Storytelling with Google Looker Studio

By: Sireesha Pulipati

Overview of this book

Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you’ll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that’ll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio.
Table of Contents (17 chapters)
Free Chapter
1
Part 1 – Data Storytelling Concepts
5
Part 2 – Looker Studio Features and Capabilities
10
Part 3 – Building Data Stories with Looker Studio

Configuring other chart types

In this section, we will look at the last three types of built-in charts that Looker Studio offers. These are the Treemap chart, Bullet chart, and Gauge chart. Both the bullet and gauge chart types represent a single metric against an optional target value. On the other hand, a treemap chart depicts hierarchical dimension data using nested rectangles.

Treemap

A treemap chart enables you to represent a single metric for one or more dimensions. It is especially useful for displaying hierarchical data. Each dimension value is a branch represented by a rectangle whose size or area is based on the metric chosen. This rectangle or branch is further divided into multiple rectangles representing the next level dimension values and so on. Only the name of the lowest level dimension is displayed as a label in each rectangle. You can display the name of the parent dimension as the branch header by enabling this option from the STYLE tab.

You can configure...