Book Image

Data Analytics Made Easy

By : Andrea De Mauro
4 (1)
Book Image

Data Analytics Made Easy

4 (1)
By: Andrea De Mauro

Overview of this book

Data Analytics Made Easy is an accessible beginner’s guide for anyone working with data. The book interweaves four key elements: Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don’t worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience. Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You’ll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components. Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You’ll not only be able to understand data scientists’ machine learning models; you’ll be able to challenge them and build your own. Creating interactive dashboards – Follow the book’s simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results.
Table of Contents (14 chapters)
10
And now?
12
Other Books You May Enjoy
13
Index

Anticipating preferences with classification

In this tutorial, you will step into the role of a marketing analyst working for a mid-sized national consumer bank, offering services such as accounts, personal loans, and mortgages to around 300,000 customers in the country. The bank is currently trying to launch a new type of low-cost savings account, providing essential services and a pre-paid card that can be fully managed online. The product manager of this new account is not very pleased with how things are going and invites you to join a review meeting. You can see he is tense as he presents the outcome of a pilot telemarketing campaign run to support the launch. As part of this pilot, 10,000 people were randomly selected among the full bank customer base and were phoned by an outbound call center. The outcome was apparently not so bad: 1,870 of the contacted customers (19% of the total) signed up for a new account. However, the calculation of the Return On Investment (ROI) pulled...