Book Image

Data Analytics Made Easy

By : Andrea De Mauro
4 (1)
Book Image

Data Analytics Made Easy

4 (1)
By: Andrea De Mauro

Overview of this book

Data Analytics Made Easy is an accessible beginner’s guide for anyone working with data. The book interweaves four key elements: Data visualizations and storytelling – Tired of people not listening to you and ignoring your results? Don’t worry; chapters 7 and 8 show you how to enhance your presentations and engage with your managers and co-workers. Learn to create focused content with a well-structured story behind it to captivate your audience. Automating your data workflows – Improve your productivity by automating your data analysis. This book introduces you to the open-source platform, KNIME Analytics Platform. You’ll see how to use this no-code and free-to-use software to create a KNIME workflow of your data processes just by clicking and dragging components. Machine learning – Data Analytics Made Easy describes popular machine learning approaches in a simplified and visual way before implementing these machine learning models using KNIME. You’ll not only be able to understand data scientists’ machine learning models; you’ll be able to challenge them and build your own. Creating interactive dashboards – Follow the book’s simple methodology to create professional-looking dashboards using Microsoft Power BI, giving users the capability to slice and dice data and drill down into the results.
Table of Contents (14 chapters)
10
And now?
12
Other Books You May Enjoy
13
Index

The power of telling stories

Humans are storytelling creatures. This condition is inherent to our nature. When our ancestors first gathered together around a campfire, stories started to be told, and language developed accordingly. The vital purpose of storytelling has always been to transfer knowledge so that it can stick in the minds of listeners and persuade them. Since the dawn of humanity, culture has been transmitted through stories: they were passed down through generations verbally, well before writing (and PowerPoint presentations) existed.

Nowadays, our daily life is utterly immersed in stories. Brands communicate through narratives: commercials will urge you to buy a product through a story instead of merely enumerating the reasons why you should do so. What do you do when you chat with a good friend or meet a colleague by the coffee machine? You will tell stories about your life rather than making a cold inventory of your past activities. And when you consume media...