Book Image

SQL for Data Analytics - Third Edition

By : Jun Shan, Matt Goldwasser, Upom Malik, Benjamin Johnston
Book Image

SQL for Data Analytics - Third Edition

By: Jun Shan, Matt Goldwasser, Upom Malik, Benjamin Johnston

Overview of this book

Every day, businesses operate around the clock, and a huge amount of data is generated at a rapid pace. This book helps you analyze this data and identify key patterns and behaviors that can help you and your business understand your customers at a deep, fundamental level. SQL for Data Analytics, Third Edition is a great way to get started with data analysis, showing how to effectively sort and process information from raw data, even without any prior experience. You will begin by learning how to form hypotheses and generate descriptive statistics that can provide key insights into your existing data. As you progress, you will learn how to write SQL queries to aggregate, calculate, and combine SQL data from sources outside of your current dataset. You will also discover how to work with advanced data types, like JSON. By exploring advanced techniques, such as geospatial analysis and text analysis, you will be able to understand your business at a deeper level. Finally, the book lets you in on the secret to getting information faster and more effectively by using advanced techniques like profiling and automation. By the end of this book, you will be proficient in the efficient application of SQL techniques in everyday business scenarios and looking at data with the critical eye of analytics professional.
Table of Contents (11 chapters)
9. Using SQL to Uncover the Truth: A Case Study

About the Authors

Jun Shan is an expert information technology professional who has been designing and implementing data management systems for more than 20 years. He also teaches SQL and Relational Database at Columbia University in the City of New York and Saint Peter's University. He completed his Master of Science in Computer Science from Virginia Tech and is currently a solution architect in a top 3 cloud computing service provider.

Matt Goldwasser is the Head of Applied Data Science at the T. Rowe Price NYC Technology Development Center. Prior to his current role, Matt was a data science manager at OnDeck, and prior to that, he was an analyst at Millennium Management. Matt holds a bachelor of science in mechanical and aerospace engineering from Cornell University.

Upom Malik is a data science and analytics leader who has worked in the technology industry for over 8 years. He has a master's degree in chemical engineering from Cornell University and a bachelor's degree in biochemistry from Duke University. As a data scientist, Upom has overseen efforts across machine learning, experimentation, and analytics at various companies across the United States. He uses SQL and other tools to solve interesting challenges in finance, energy, and consumer technology. Outside of work, he likes to read, hike the trails of the Northeastern United States, and savor ramen bowls from around the world.

Benjamin Johnston is a senior data scientist for one of the world's leading data-driven MedTech companies and is involved in the development of innovative digital solutions throughout the entire product development pathway, from problem definition to solution research and development, through to final deployment. He is currently completing his Ph.D. in machine learning, specializing in image processing and deep convolutional neural networks. He has more than 10 years of experience in medical device design and development, working in a variety of technical roles, and holds first-class honors bachelor's degrees in both engineering and medical science from the University of Sydney, Australia.