Book Image

Practical Guide to Azure Cognitive Services

By : Chris Seferlis, Christopher Nellis, Andy Roberts
Book Image

Practical Guide to Azure Cognitive Services

By: Chris Seferlis, Christopher Nellis, Andy Roberts

Overview of this book

Azure Cognitive Services and OpenAI are a set of pre-built artificial intelligence (AI) solution APIs that can be leveraged from existing applications, allowing customers to take advantage of Microsoft’s award-winning Vision, Speech, Text, Decision, and GPT-4 AI capabilities. With Practical Guide to Azure Cognitive Services, you’ll work through industry-specific examples of implementations to get a head-start in your production journey. You’ll begin with an overview of the categorization of Azure Cognitive Services and the benefits of embracing AI solutions for practical business applications. After that, you’ll explore the benefits of using Azure Cognitive Services to optimize efficiency and improve predictive capabilities. Then, you’ll learn how to leverage Vision capabilities for quality control, Form Recognizer to streamline supply chain nuances, language understanding to improve customer service, and Cognitive Search for next-generation knowledge-mining solutions. By the end of this book, you’ll be able to implement various Cognitive Services solutions that will help you enhance efficiency, reduce costs, and improve the customer experience at your organization. You’ll also be well equipped to automate mundane tasks by reaping the full potential of OpenAI.
Table of Contents (22 chapters)
Part 1: Ocean Smart – an AI Success Story
Part 2: Deploying Next-Generation Knowledge Mining Solutions with Azure Cognitive Search
Part 3: Other Cognitive Services That Will Help Your Company Optimize Operations

The Personalizer service and its origins

Personalization engines have been used across many web retailers for decades to make some rudimentary recommendations as a user completes their online order. This type of recommendation became prevalent, as organizations could see that they were able to add to the overall sales by making these recommendations to accompany what the user purchased. As the personalization of web assets has proliferated beyond traditional shopping cart recommendations, Microsoft saw an opportunity to provide services that could cover several required solutions. Some of the solutions seen were as follows:

  • A customized user experience that includes where to best place advertisements within a web page
  • Having key content highlighted for a consumer that they might enjoy reading, based on previous articles they’ve read on common topics or themes
  • Personalized product recommendations based on previous purchases or items already placed in a shopping...