Book Image

Artificial Intelligence with Power BI

By : Mary-Jo Diepeveen
Book Image

Artificial Intelligence with Power BI

By: Mary-Jo Diepeveen

Overview of this book

The artificial intelligence (AI) capabilities in Power BI enable organizations to quickly and easily gain more intelligent insights from unstructured and structured data. This book will teach you how to make use of the many AI features available today in Power BI to quickly and easily enrich your data and gain better insights into patterns that can be found in your data. You’ll begin by understanding the benefits of AI and how it can be used in Power BI. Next, you’ll focus on exploring and preparing your data for building AI projects and then progress to using prominent AI features already available in Power BI, such as forecasting, anomaly detection, and Q&A. Later chapters will show you how to apply text analytics and computer vision within Power BI reports. This will help you create your own Q&A functionality in Power BI, which allows you to ask FAQs from another knowledge base and then integrate it with PowerApps. Toward the concluding chapters, you’ll be able to create and deploy AutoML models trained in Azure ML and consume them in Power Query Editor. After your models have been trained, you’ll work through principles such as privacy, fairness, and transparency to use AI responsibly. By the end of this book, you’ll have learned when and how to enrich your data with AI using the out-of-the-box AI capabilities in Power BI.
Table of Contents (18 chapters)
Part 1: AI Fundamentals
Part 2: Out-of-the-Box AI Features
Part 3: Create Your Own Models

Protecting privacy when using personal data

Whether a model needs any personal data as input depends on the use case. Similarly, it depends on what the model will be used for and what kind of personal data is needed. Let's start by going over what personal data can entail, and then how we can protect privacy when handling personal data.

Removing personally identifiable information

Personal data is any data that contains information about an individual. Most importantly, you need to know when you're working with personally identifiable information (PII)data. PII data is information that can be used to identify a specific individual – for example, someone's name, address, telephone number, or email address.

In general, PII data should be handled carefully. Even when it's needed for any processing you need to do (for example, to send someone a product they bought), people that don't need that information shouldn't be able to access it.