Defining Primary Data Management
Primary Data Management is a core data governance capability, which brings together a core set of processes and technologies that are used to create a single unified view of specific types of data. This capability helps ensure that these specific and critical types of data have, above all else, consistency, accuracy, and accessibility enterprise-wide. Examples of Primary Data include: customer, product, vendor, and contact data. Because these types of data (customer, product, etc.) are often created in various departments across the organization, they require a special handling to unify and provision, so that the entire organization can have the same view of the data. Without Primary Data Management, companies struggle with consistency, accuracy and quality overall, which leads to poor customer experiences.
Example – Customer Experience
Imagine you are a customer of a large financial institution, and you open up a checking account at a...