Book Image

Data Governance Handbook

By : Wendy S. Batchelder
Book Image

Data Governance Handbook

By: Wendy S. Batchelder

Overview of this book

2.5 quintillion bytes! This is the amount of data being generated every single day across the globe. As this number continues to grow, understanding and managing data becomes more complex. Data professionals know that it’s their responsibility to navigate this complexity and ensure effective governance, empowering businesses with the right data, at the right time, and with the right controls. If you are a data professional, this book will equip you with valuable guidance to conquer data governance complexities with ease. Written by a three-time chief data officer in global Fortune 500 companies, the Data Governance Handbook is an exhaustive guide to understanding data governance, its key components, and how to successfully position solutions in a way that translates into tangible business outcomes. By the end, you’ll be able to successfully pitch and gain support for your data governance program, demonstrating tangible outcomes that resonate with key stakeholders.
Table of Contents (24 chapters)
1
Part 1:Designing the Path to Trusted Data
7
Part 2:Data Governance Capabilities Deep Dive
14
Part 3:Building Trust through Value-Based Delivery
20
Part 4:Case Study

Types of Primary Data

In addition to Reference Data, there are other types of Primary Data. Primary Data is managed by type. Each type has a platform or system that is independent from the other types. However, each of these types may include some relevant reference data. For example, customer data may contain the customer’s zip code, which may be selected from the valid values defined in the Reference Data system.

Customer

Customer Primary Data is all the buzz in customer-facing divisions (e.g., Sales, Marketing, Revenue). Companies who have not standardized their Customer Primary Data often struggle to see a full view of their customer. A tell-tale sign of a lack of a Customer Primary Data system is when each division has different information about a customer, and it’s difficult to see the full customer journey across your company. Sales may have different information about a customer (like address) than revenue than operations than marketing. This is a great...