Book Image

Data Governance Handbook

By : Wendy S. Batchelder
Book Image

Data Governance Handbook

By: Wendy S. Batchelder

Overview of this book

2.5 quintillion bytes! This is the amount of data being generated every single day across the globe. As this number continues to grow, understanding and managing data becomes more complex. Data professionals know that it’s their responsibility to navigate this complexity and ensure effective governance, empowering businesses with the right data, at the right time, and with the right controls. If you are a data professional, this book will equip you with valuable guidance to conquer data governance complexities with ease. Written by a three-time chief data officer in global Fortune 500 companies, the Data Governance Handbook is an exhaustive guide to understanding data governance, its key components, and how to successfully position solutions in a way that translates into tangible business outcomes. By the end, you’ll be able to successfully pitch and gain support for your data governance program, demonstrating tangible outcomes that resonate with key stakeholders.
Table of Contents (24 chapters)
1
Part 1:Designing the Path to Trusted Data
7
Part 2:Data Governance Capabilities Deep Dive
14
Part 3:Building Trust through Value-Based Delivery
20
Part 4:Case Study

CRM vs. PDM

It is very common for technologists and business users alike to confuse these two types of platforms. To clear up a few misconceptions: these platforms do not compete with each other. Quite the contrary, they help support one another. Think about the CRM and PDM as being heart and lungs for a human. Both required, both need to work well for optimal health. The same is true for CRM and PDM. They are required to optimize each other.

What is CRM?

A Customer Relationship Management Platform or CRM Platform, is a system that enables sellers, customer service teams, and marketers to see a 360 degree view of a customer. CRMs help companies track their customer interactions, manage sales, provide customer support, and automate marketing campaigns. CRMs help businesses improve customer satisfaction, increase sales, reduce costs, improve operations, and make better business decisions.

While CRMs do tend to house much of the data attributes that are generally found in a Customer...