Book Image

Data Forecasting and Segmentation Using Microsoft Excel

By : Fernando Roque
Book Image

Data Forecasting and Segmentation Using Microsoft Excel

By: Fernando Roque

Overview of this book

Data Forecasting and Segmentation Using Microsoft Excel guides you through basic statistics to test whether your data can be used to perform regression predictions and time series forecasts. The exercises covered in this book use real-life data from Kaggle, such as demand for seasonal air tickets and credit card fraud detection. You’ll learn how to apply the grouping K-means algorithm, which helps you find segments of your data that are impossible to see with other analyses, such as business intelligence (BI) and pivot analysis. By analyzing groups returned by K-means, you’ll be able to detect outliers that could indicate possible fraud or a bad function in network packets. By the end of this Microsoft Excel book, you’ll be able to use the classification algorithm to group data with different variables. You’ll also be able to train linear and time series models to perform predictions and forecasts based on past data.
Table of Contents (19 chapters)
1
Part 1 – An Introduction to Machine Learning Functions
5
Part 2 – Grouping Data to Find Segments and Outliers
10
Part 3 – Simple and Multiple Linear Regression Analysis
14
Part 4 – Predicting Values with Time Series

Computing coefficient significance – t-statistics and p-value

In this section, we will see four statistical probes to verify whether the variables have a strong enough relationship to build a predictive model. First, we have to understand a chart with data variables, a linear regression model, and the separation between the data points and the straight line.

The statistical tests are as follows:

  • Coefficient of determination
  • Coefficient of correlation
  • t-statistics
  • P-value

Now, we are going to explain the basic concepts to test whether the variables have a relationship to build a predictive model. Figure 9.8 shows the following:

  • The distance between the expected values and the linear regression model. These are the errors of the model or the unexplained variations.
  • The distance between the expected values' average line and the regression model. This is the explained variation.
  • The total variation, which is the sum of the...