Book Image

Data Forecasting and Segmentation Using Microsoft Excel

By : Fernando Roque
Book Image

Data Forecasting and Segmentation Using Microsoft Excel

By: Fernando Roque

Overview of this book

Data Forecasting and Segmentation Using Microsoft Excel guides you through basic statistics to test whether your data can be used to perform regression predictions and time series forecasts. The exercises covered in this book use real-life data from Kaggle, such as demand for seasonal air tickets and credit card fraud detection. You’ll learn how to apply the grouping K-means algorithm, which helps you find segments of your data that are impossible to see with other analyses, such as business intelligence (BI) and pivot analysis. By analyzing groups returned by K-means, you’ll be able to detect outliers that could indicate possible fraud or a bad function in network packets. By the end of this Microsoft Excel book, you’ll be able to use the classification algorithm to group data with different variables. You’ll also be able to train linear and time series models to perform predictions and forecasts based on past data.
Table of Contents (19 chapters)
Part 1 – An Introduction to Machine Learning Functions
Part 2 – Grouping Data to Find Segments and Outliers
Part 3 – Simple and Multiple Linear Regression Analysis
Part 4 – Predicting Values with Time Series

Understanding outliers

Many data points are far away from the group centroid or average, affecting the value of the standard value. Remember that the optimal case is to have a compact group with a small standard value. These data points are outliers that don't comply with the characteristics of the group or the general data. These outliers deserve further investigation because they could have suspicious behavior (for example, fraud or peaks in demand) that could affect the performance of the system, such as network traffic. Look at Figure 4.14 to examine the outliers of the groups of one variable and the outliers of the 3D chart:

Figure 4.14 – Outliers for one variable and three variables

Group Number 3 is the outlier of the one-variable classification. Notice that the points have a large separation from the centroid. The standard deviation has a large amplitude. This group has different behavior compared with the other two, which are compact...