Book Image

AI-Powered Commerce

By : Andy Pandharikar, Frederik Bussler
Book Image

AI-Powered Commerce

By: Andy Pandharikar, Frederik Bussler

Overview of this book

Commerce.AI is a suite of artificial intelligence (AI) tools, trained on over a trillion data points, to help businesses build next-gen products and services. If you want to be the best business on the block, using AI is a must. Developers and analysts working with AI will be able to put their knowledge to work with this practical guide. You'll begin by learning the core themes of new product and service innovation, including how to identify market opportunities, come up with ideas, and predict trends. With plenty of use cases as reference, you'll learn how to apply AI for innovation, both programmatically and with Commerce.AI. You'll also find out how to analyze product and service data with tools such as GPT-J, Python pandas, Prophet, and TextBlob. As you progress, you'll explore the evolution of commerce in AI, including how top businesses today are using AI. You'll learn how Commerce.AI merges machine learning, product expertise, and big data to help businesses make more accurate decisions. Finally, you'll use the Commerce.AI suite for product ideation and analyzing market trends. By the end of this artificial intelligence book, you'll be able to strategize new product opportunities by using AI, and also have an understanding of how to use Commerce.AI for product ideation, trend analysis, and predictions.
Table of Contents (17 chapters)
1
Section 1:Benefits of AI-Powered Commerce
5
Section 2:How Top Brands Use Artificial Intelligence
11
Section 3:How to Use Commerce.AI for Product Ideation, Trend Analysis, and Predictions

Empowering your front line

When it comes to empowering your front line, it's all about providing your service teams with meaningful insights about your customers and customer interactions. Let's look at four ways Service AI makes this possible:

  • Better understanding customer affinities
  • Better understanding purchase reasons
  • Better understanding customer challenges
  • Turning your next interactions into great brand experiences

Let's start with using AI to better understand customer affinities.

Better understanding customer affinities

By using an AI-powered solution such as Commerce.AI's Service AI, you can identify the product affinities and service preferences of your existing customers. This data can then be leveraged to create a personalized experience that caters to individual customers' needs and interests.

For example, a restaurant could leverage its customer database, including its customer information, such as demographics...