Book Image

The Art of Data-Driven Business

By : Alan Bernardo Palacio
Book Image

The Art of Data-Driven Business

By: Alan Bernardo Palacio

Overview of this book

One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company. You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods. By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.
Table of Contents (17 chapters)
Part 1: Data Analytics and Forecasting with Python
Part 2: Market and Customer Insights
Part 3: Operation and Pricing Optimization

Grouping Users with Customer Segmentation

To better understand consumer needs, we need to understand that our customers have distinct consumer patterns. Each mass of consumers of a given product or service can be divided into segments, described in terms of age, marital status, purchasing power, and so on. In this chapter, we will be performing an exploratory analysis of consumer data from a grocery store and then applying clustering techniques to separate them into segments with homogenous consumer patterns. This knowledge will enable us to better understand their needs, create unique offers, and target them more effectively. In this chapter, we will learn about the following topics:

  • Understanding customer segmentation
  • Exploring data about a customer’s database
  • Applying feature engineering to standardize variables
  • Creating users’ segments with K-means clustering
  • Describing the common characteristics of these clusters

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