Book Image

The Art of Data-Driven Business

By : Alan Bernardo Palacio
Book Image

The Art of Data-Driven Business

By: Alan Bernardo Palacio

Overview of this book

One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company. You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods. By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.
Table of Contents (17 chapters)
Part 1: Data Analytics and Forecasting with Python
Part 2: Market and Customer Insights
Part 3: Operation and Pricing Optimization

Implementing a data-driven culture

Data has gained center stage in the table of discussion for company leaders and managers. The opportunity to improve operational performance and engage in an optimized manner with the customers to find new sources of revenue are promising goals to achieve by implementing a data strategy, but these transformations do not come without hassle.

For this section, we have interviewed Patrick Flink, a data leader who has a company that focuses on transforming organizations into digital organizations, and Agustina Hernandez, who has built global data teams from scratch in some of the biggest companies in the world.

Agustina Hernandez

With a background in econometry, Agustina had previous experience as an econometric modeler and decided to follow her passion early on in her career, even if it meant having a reduction in pay. Her other passions are coaching and photography. She worked on several projects, creating insights for top FMCG companies, and...