Book Image

The Art of Data-Driven Business

By : Alan Bernardo Palacio
Book Image

The Art of Data-Driven Business

By: Alan Bernardo Palacio

Overview of this book

One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company. You’ll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you’ll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you’ll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods. By the end of this Python book, you’ll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you’ve learned in the real world.
Table of Contents (17 chapters)
Part 1: Data Analytics and Forecasting with Python
Part 2: Market and Customer Insights
Part 3: Operation and Pricing Optimization

Understanding price demand elasticity

The concept of price elasticity is used when trying to explain the responsiveness of the number of goods sold to proportional increases in price. This is valuable information for managers that need to anticipate how the finance of the company will be affected by price rises and cuts.

Mathematically, it is as follows:

Here, each term represents the following:

  • : Price elasticity
  • Q: Quantity of the demanded good
  • : Variation in the quantity of the demanded good
  • P: Price of the demanded good
  • : Variation in the price of the demanded good

Price elasticity is a measure of how sensitive the quantity required is to price, with nearly all goods seeing a fall in demand when prices rise but some seeing a greater decline. Price elasticity determines, while holding all other factors constant, the percentage change in quantity demanded by a 1% rise in price. When the elasticity is -2, the amount demanded decreases by 2...