How to recognize potential megatrends
A megatrend refers to a long-term and pervasive shift or pattern that has a significant impact on society, the economy, and various aspects of human life. Megatrends are powerful forces that shape the world we live in and often have far-reaching consequences, spanning multiple industries, regions, and generations. They typically unfold over decades and can influence technological advancements, cultural norms, economic systems, and social structures.
Megatrends are characterized by their broad and enduring impact, as well as their ability to bring about transformative changes. They reflect underlying shifts in demographics, technology, environmental factors, values, and global dynamics. Megatrends can influence consumer behavior, business strategies, policy-making, and societal norms, driving innovation, shaping markets, and creating new opportunities or challenges.
To get the full benefit of a rising megatrend, you should be at the frontier...