Book Image

AI & Data Literacy

By : Bill Schmarzo
Book Image

AI & Data Literacy

By: Bill Schmarzo

Overview of this book

AI is undoubtedly a game-changing tool with immense potential to improve human life. This book aims to empower you as a Citizen of Data Science, covering the privacy, ethics, and theoretical concepts you’ll need to exploit to thrive amid the current and future developments in the AI landscape. We'll explore AI's inner workings, user intent, and the critical role of the AI utility function while also briefly touching on statistics and prediction to build decision models that leverage AI and data for highly informed, more accurate, and less risky decisions. Additionally, we'll discuss how organizations of all sizes can leverage AI and data to engineer or create value. We'll establish why economies of learning are more powerful than the economies of scale in a digital-centric world. Ethics and personal/organizational empowerment in the context of AI will also be addressed. Lastly, we'll delve into ChatGPT and the role of Large Language Models (LLMs), preparing you for the growing importance of Generative AI. By the end of the book, you'll have a deeper understanding of AI and how best to leverage it and thrive alongside it.
Table of Contents (14 chapters)
12
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13
Index

How organizations monetize your personal data

We mentioned in the previous chapter that “data is the new oil”. In the same way that oil drove economic growth in the 20th century, data will be the fuel that drives economic growth in the 21st century.

Companies collect and analyze your personal data with the objective of influencing your perspectives, decisions, and actions. Companies such as Facebook, Google, Amazon, Netflix, and Spotify monetize your data by uncovering the individual propensities and tendencies buried in your data and then using those personal propensities and tendencies to influence your purchase and usage decisions… and sometimes even your opinions.

Figure 2.9 shows how Google leverages your free search requests to create a market for advertisers willing to pay to place their products and messages at the top of your search results.

Figure 2.9: Data flows in a typical real-time bidding system (taken from eff.org/deeplinks/2020...