Chapter 17: Case Study 2: Social Media Sentiment Analysis
We are thrilled to welcome you to another enthralling chapter in our journey through the world of data analytics. This time we are diving into the endlessly fascinating domain of Social Media Sentiment Analysis. If you're curious to know how public opinion is gauged on social media platforms, or if you've ever wondered how companies understand customer sentiment through tweets, comments, or posts, then you're in for a treat.
Social media has radically transformed the way we communicate, not just with our friends and family, but also with businesses and institutions. It serves as an invaluable mine of data waiting to be tapped into. This chapter aims to guide you through the steps to collect, analyze, and interpret social media data to understand the mood and sentiment of people. We'll be doing this by building a complete project from scratch, providing you with real-world applications of the concepts...