Book Image

Advanced Machine Learning with R

By : Cory Lesmeister, Dr. Sunil Kumar Chinnamgari
Book Image

Advanced Machine Learning with R

By: Cory Lesmeister, Dr. Sunil Kumar Chinnamgari

Overview of this book

R is one of the most popular languages when it comes to exploring the mathematical side of machine learning and easily performing computational statistics. This Learning Path shows you how to leverage the R ecosystem to build efficient machine learning applications that carry out intelligent tasks within your organization. You’ll work through realistic projects such as building powerful machine learning models with ensembles to predict employee attrition. Next, you’ll explore different clustering techniques to segment customers using wholesale data and even apply TensorFlow and Keras-R for performing advanced computations. Each chapter will help you implement advanced machine learning algorithms using real-world examples. You’ll also be introduced to reinforcement learning along with its use cases and models. Finally, this Learning Path will provide you with a glimpse into how some of these black box models can be diagnosed and understood. By the end of this Learning Path, you’ll be equipped with the skills you need to deploy machine learning techniques in your own projects.
Table of Contents (30 chapters)
Title Page
Copyright and Credits
About Packt
Contributors
Preface
Index

Understanding the wholesale customer dataset and the segmentation problem


The UCI Machine Learning Repository offers the wholesale customer dataset at https://archive.ics.uci.edu/ml/datasets/wholesale+customers. The dataset refers to clients of a wholesale distributor. It includes the annual spending in monetary units (m.u.) on diverse product categories. The goal of these projects is to apply clustering techniques to identify segments that are relevant for certain business activities, such as rolling out a marketing campaign. Before we actually use the clustering algorithms to get clusters, let's first read the data and perform some EDA to understand the data using the following code block:

 

 

# setting the working directory to a folder where dataset is located
setwd('/home/sunil/Desktop/chapter5/')
# reading the dataset to cust_data dataframe
cust_data = read.csv(file='Wholesale_customers_ data.csv', header = TRUE)
# knowing the dimensions of the dataframe
print(dim(cust_data))
Output :...