Vision Four ‒ Robot Consumers
Retail still defines the face of America and indeed the whole world, and you can still see this yourself if you visit small towns or big city malls, whether in Chicago or Dubai. Soon, though, that face will radically change as tons of new technology is brought to all parts of the retail world, from robots to Spatial Computing glasses that consumers will use to shop in new ways. Here, we look at both the past and future for lessons about how deeply our culture and businesses are about to change due to Spatial Computing.
What Drives Consumers?
People buy emotionally, not rationally. That is what we learned while working at consumer electronics stores in the 1980s. What do we mean by that? Let's say you are a grandfather who is tasked to buy some headphones for his granddaughter for, say, a Christmas gift. He goes into a store, say, a Best Buy, and is overwhelmed with choices. He can't hear well, so he can't tell the...