Book Image

The Data Analysis Workshop

By : Gururajan Govindan, Shubhangi Hora, Konstantin Palagachev
Book Image

The Data Analysis Workshop

By: Gururajan Govindan, Shubhangi Hora, Konstantin Palagachev

Overview of this book

Businesses today operate online and generate data almost continuously. While not all data in its raw form may seem useful, if processed and analyzed correctly, it can provide you with valuable hidden insights. The Data Analysis Workshop will help you learn how to discover these hidden patterns in your data, to analyze them, and leverage the results to help transform your business. The book begins by taking you through the use case of a bike rental shop. You'll be shown how to correlate data, plot histograms, and analyze temporal features. As you progress, you’ll learn how to plot data for a hydraulic system using the Seaborn and Matplotlib libraries, and explore a variety of use cases that show you how to join and merge databases, prepare data for analysis, and handle imbalanced data. By the end of the book, you'll have learned different data analysis techniques, including hypothesis testing, correlation, and null-value imputation, and will have become a confident data analyst.
Table of Contents (12 chapters)
7. Analyzing the Heart Disease Dataset
9. Analysis of the Energy Consumed by Appliances

Impact of Numerical Features on the Outcome

In this section, we will analyze the relationship between the numerical features (already identified in Exercise 3.01, Analyzing Distributions of Numerical Features in the Banking Dataset) and the outcome of a marketing campaign, which is identified in the y column in the banking dataset.

We will start our analysis by addressing the following question: Is there a statistically significant difference in numerical features for successful and non-successful marketing campaigns? For this reason, we will create violin plots (as shown in the previous chapters) that compare the distribution of the numerical features for the two types of outcomes ("yes" for a successful marketing campaign, "no" for an unsuccessful one):

create violin plots for successful and non-successful marketing campaigns
for index, col in enumerate(numerical_features):