Book Image

The New Engineering Game

By : Tim Weilkiens
Book Image

The New Engineering Game

By: Tim Weilkiens

Overview of this book

Organizations today face an increasingly complex and dynamic environment, whatever their market. This change requires new systems that are built on the foundation of a new kind of engineering and thinking. The New Engineering Game closes the gap between high-level reflections about digitalization and daily engineering methods and tools. The book begins by describing the first three industrial revolutions and their consequences, and by predicting the fourth industrial revolution. Considering the fourth industrial revolution, it explains the need for a new kind of engineering. The later chapters of the book provide valuable principles, patterns, methods, and tools that engineering organizations can learn and use to succeed on the playfield of digitalization. By the end of the book, you’ll have all the information you need to understand the various concepts to take your first steps towards the world of digitalization.

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Table of Contents (5 chapters)
About the Book
About the Book
About the Author
Learning Objectives
Audience
Approach
Free Chapter
1
Introduction
Introduction
2
The Industrial Revolutions
The Industrial Revolutions
The Industrial Revolutions
The First Industrial Revolution
The Second Industrial Revolution
The Third Industrial Revolution
The Fourth Industrial Revolution
3
The Context of the New Engineering Game
The Context of the New Engineering Game
Globalization
Complexity and Dynamics
Conway's Law
Cyber-Physical Systems
Interdisciplinary Engineering
The Re-Emergence of Craftsmanship
New Work
The Gap of Slackness
Project Heroes and Burnout
4
Tools for the New Engineering Game
Tools for the New Engineering Game
Conway's Turtles and Rabbits
Cynefin Framework
Business Model and Value Proposition Canvas
Business Model Navigator
Business Motivation Model
Base Architecture
Zigzag Pattern
Design Thinking
Complex Product Engineering
Functional Architecture
Model-Based Engineering (MBE)
REThink 4.0
Agile and Lean Systems Engineering

Business Model and Value Proposition Canvas

The Business Model Canvas (BMC) is a one-page visual chart for a business model. Alex Osterwalder et al. presented the canvas in their book Business Model Generation (Alexander Osterwalder, Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. 2010).

The canvas is a powerful tool for elaborating a high-level business model, that is, the main pillars of a business, such as resources, customers, value proposition, and finance. It is a chart that shows all this information on a single page.

Figure 4.3 depicts the BMC template. The numbers are added to reference the separate sections in the following descriptions:

Figure 4.3: BMC template

The left side of the BMC covers the resources of the business. The right side covers the customer aspect, and the bottom depicts the financial foundation. The middle section of the canvas is about the value proposition.

Next, we have a more detailed look...

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