Low maintenance
Maintaining a relational database and keeping it humming with indexing takes effort, know-how, and technical and administrative resources. Applications are not static but dynamic things, and change constantly along with additions of new features. All of these updates can result in changes and modifications to the database schema along with increased maintenance and tuning costs. SimpleDB is hosted and maintained for you by Amazon. Your task is as simple as storing your data and retrieving it when needed. The simplicity of structured data and lack of schemas helps your application be more flexible and adaptable to change, which is always around the corner. SimpleDB ensures that your queries are optimized and retrieval times are fast by indexing all your data automatically.