Book Image

IBM Cognos Business Intelligence

Book Image

IBM Cognos Business Intelligence

Overview of this book

IBM Cognos is Business Intelligence software that enables businesses to fully utilize their maximum potential. It connects people with information from virtually any data source whenever and wherever they need it so that they can make better decisions, faster.Take the practical, hands-on approach to managing your reporting environment with "IBM Cognos Business Intelligence" - packed with coverage of all the latest features to truly help you maximize your potential.With this in-depth practical guide you will learn how to fully utilize IBM Cognos 10 so that your business can make smarter decisions, achieve better results and gain a deeper understanding of your company's data. You will learn about critical topics like Report Studio, Query Studio, Analysis Studio, Security and Administration as well as in-depth coverage of other features like Business Insight, Business Insight Advanced, and Active Reports, which were introduced with IBM Cognos 10.
Table of Contents (21 chapters)
IBM Cognos Business Intelligence
Credits
Foreword
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
Index

The beginning – executive sponsorship


Everyone knows that direction for an organization comes from the top. It is no different when implementing a new reporting system. Therefore, the first step to success is always going to be to find an executive sponsor.

You may be wondering how to identify the right executive. You could be afraid about how you would approach an executive and ask about something like this. You could even be concerned that business intelligence is not something that your executives are thinking about. The truth is that these are all valid concerns. My best advice is simply to listen. According to recent research, most executives are concerned with being able to make faster, better-informed decisions. What they may not know is that business intelligence is the solution that allows them to do so.

By listening within your organization, you will start to hear these things come up. If you do hear something related to data not translating to information well enough, that is...