It feels kind of weird to write a business case for user adoption, because the users are typically the business people. With that said, it is actually a pretty easy business case to write. If we were running a line of business, and we had just shared in the investment to add a business intelligence tool, we would want to be trained. Chances are good that we have seen the marketing for IBM Cognos BI and seen some demos of how great the final reports or dashboards can look, but we want to understand how do we get to that information. If we are going to be developing basic reports, how do we do so? More importantly, we want the people on our team to be excited about this new investment.

We have made this investment, because we think it is going to improve the way that we do business. We think that it is going to make it easier for employees to make decisions that improve our business. So, we want those people to be excited about using the software. With that...