Book Image

IBM Cognos Insight

By : Sanjeev Datta
Book Image

IBM Cognos Insight

By: Sanjeev Datta

Overview of this book

<p>Based on in-memory technology with write-back capabilities for What-if scenario planning, Cognos Insight gives spreadsheets the rich visual appeal for better analysis and planning. Leverage the collaborative features to seamlessly publish the personal analysis workspaces to an enterprise-wide Cognos Business Intelligence solution.<br /><br />"IBM Cognos Insight" is a fast paced, practical hands-on guide with step-by-step instructions to build Cognos Insight workspaces. Take advantage of the in-memory TM1 cubes as the underlying engine to answer business questions by analyzing data in the form of reports &amp; dashboards. Share these insights with other Cognos services or mobile devices to empower users with real-time data.<br /><br />This book introduces Cognos Insight as a personal yet powerful analytics application. It covers how decision making is applied in all domains of the business world and how data can be analyzed effectively in the form of fast in-memory cubes. Leverage the write-back functionality to build budgets, plans and forecasts.<br /><br />"IBM Cognos Insight" will empower new and existing users to maximize the features of the application and analyze data by building visually rich reports and dashboards in minutes.</p>
Table of Contents (14 chapters)

Finance and price strategy


In Chapter 1, The New-age Analytics and IBM Cognos Insight, we learned how companies that do not leverage analytics and go with their gut feelings instead do not tend to make it as top performers in the industry. In some cases, even today, planning and decision-making takes place without factual data analysis. IBM Cognos Insight provides scenario planning capabilities as one of its features that enable planning and forecasting. This technique creates alternate business scenarios to better prepare organizations in solving business-related queries across all the domains.

PointScore is going to leverage this technique in addressing a pricing strategy for the new products being introduced in a market that is not new to its client's competitors. Given the situational awareness, three pricing strategy types have been carefully chosen and are going to be analyzed further using Cognos Insight. The pricing options' objectives are to deliver breakthrough impact into the market...