In Chapter 1, The New-age Analytics and IBM Cognos Insight, we learned how companies that do not leverage analytics and go with their gut feelings instead do not tend to make it as top performers in the industry. In some cases, even today, planning and decision-making takes place without factual data analysis. IBM Cognos Insight provides scenario planning capabilities as one of its features that enable planning and forecasting. This technique creates alternate business scenarios to better prepare organizations in solving business-related queries across all the domains.
PointScore is going to leverage this technique in addressing a pricing strategy for the new products being introduced in a market that is not new to its client's competitors. Given the situational awareness, three pricing strategy types have been carefully chosen and are going to be analyzed further using Cognos Insight. The pricing options' objectives are to deliver breakthrough impact into the market...