Book Image

Data Visualization: a successful design process

Book Image

Data Visualization: a successful design process

Overview of this book

Do you want to create more attractive charts? Or do you have huge data sets and need to unearth the key insights in a visual manner? Data visualization is the representation and presentation of data, using proven design techniques to bring alive the patterns, stories and key insights locked away."Data Visualization: a Successful Design Process" explores the unique fusion of art and science that is data visualization; a discipline for which instinct alone is insufficient for you to succeed in enabling audiences to discover key trends, insights and discoveries from your data. This book will equip you with the key techniques required to overcome contemporary data visualization challenges. You'll discover a proven design methodology that helps you develop invaluable knowledge and practical capabilities.You'll never again settle for a default Excel chart or resort to "fancy-looking" graphs. You will be able to work from the starting point of acquiring, preparing and familiarizing with your data, right through to concept design. Choose your "killer" visual representation to engage and inform your audience."Data Visualization: a Successful Design Process" will inspire you to relish any visualization project with greater confidence and bullish know-how; turning challenges into exciting design opportunities.
Table of Contents (13 chapters)
Data Visualization: a successful design process
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

The visualization anatomy – data representation


The process of identifying the most effective and appropriate solution for representing our data is unquestionably the most important feature of our visualization design. Working on this layer involves making decisions that cut across the artistic and scientific foundations of the field.

Here we find ourselves face-to-face with the demands of achieving that ideal harmony of form and function that was outlined in the objectives section of Chapter 1, Context of Data Visualization. We need to achieve the elegance of a design that aesthetically suits our intent and the functional behavior required to fulfill the effective imparting of information.

What we're doing here is determining how we are going to show what it is we want to say. It is a difficult skill to master—something of a dark art—particularly given the set of factors we need to consider and the trade-offs we might need to make. Our task involves considering the following:

  • Choosing the...