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Level Up! The Guide to Great Video Game Design - Second Edition
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As you are creating your character, you need to think about his or her personality. What are the three personality traits that you would use to describe your hero?
Apply these traits to your character’s physical appearance. Animators have known for decades that the shapes you use for your character’s design will help communicate his or her personality. Circles are used to make a character feel friendly. Squares are often used for strong or dumb characters, depending on just how big the square is. Triangles are interesting. A downward-pointing triangle is often used to give a heroic character a powerful frame. However, if you use that same downward-pointing triangle for the character’s head, he seems sinister. Try rotating, mixing, and matching shapes to create compelling characters.

Another old trick that all professional character...
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