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Level Up! The Guide to Great Video Game Design - Second Edition
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Putting together a good pitch presentation is like putting together an artist’s portfolio: you want to show off your best work but not include too many pieces and overwhelm your audience.

This was a story pitch I once sat through. The minute the writer started telling us the intricate machinations of his fantasy world, I tuned him out. It was just too much information to process at once. While worlds are fun to create and inventing a world’s details is important to making a world feel real, realize that nobody else cares about your world and those details at this stage. I didn’t care who the Nebulons were or what the significance of a Galactic Imperium was. I just wanted to know how the game played. Don’t overburden your readers with story details. Keep it simple, and more importantly, keep those details to yourself … for now.
Here are a few more rules of thumb when pitching:
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