It would be a mistake to just sit back and relax after publishing the game to production. If we have done the marketing right, we can see a lot of installs and that means a lot of different people with different phones installing our game. It is almost guaranteed that there will be crashes even after thorough testing.
In the first few days after the first installs start rolling, we should be ready to fix any errors that might occur quickly and promptly upload the updated version. Bugs in the initial stage can ruin an otherwise good game.
The game is considered new for exactly thirty days from the publication to production. A new game can appear in lists such as "Top New Free Games" and so on. Appearing in such lists usually means our game will become even more popular. It's therefore important to focus on marketing the game as much as possible in the first month.