After completing your game, the final step is to package it up and deploy it to the various digital distribution channels. The different distribution channels will typically take a certain percentage of the sale price of your game for each unit sold (revenue sharing model), such as Valve's Steam platform (http://store.steampowered.com/). The model applies to other platforms as well, including the mobile app space such as Apple's App Store (http://itunes.apple.com/us/genre/ios/id36?mt=8) and Google's Play store (http://play.google.com/store?hl=en). Some distribution channels (such as Apple) will require you to go through a certification process, and others (such as Google) will allow you to upload right away. One of the biggest challenges with a video game release will be overcoming the discoverability issue, but being on one of these platforms will help to some degree.

As part of your marketing ramp-up plan for release, each of these distribution platforms will...