Book Image

Unity 2017 Mobile Game Development

By : John P. Doran
Book Image

Unity 2017 Mobile Game Development

By: John P. Doran

Overview of this book

Unity has established itself as an overpowering force for developing mobile games. If you love mobile games and want to learn how to make them but have no idea where to begin, then this book is just what you need. This book takes a clear, step-by-step approach to building an endless runner game using Unity with plenty of examples on how to create a game that is uniquely your own. Starting from scratch, you will build, set up, and deploy a simple game to a mobile device. You will learn to add touch gestures and design UI elements that can be used in both landscape and portrait mode at different resolutions. You will explore the best ways to monetize your game projects using Unity Ads and in-app purchases before you share your game information on social networks. Next, using Unity’s analytics tools you will be able to make your game better by gaining insights into how players like and use your game. Finally, you’ll learn how to publish your game on the iOS and Android App Stores for the world to see and play along.
Table of Contents (11 chapters)

Advertising Using Unity Ads

When working on mobile titles, one needs to think about how they are going to sell their game. Deciding on how to best sell a game can be difficult. Of course, you can sell your game for a price, and there is a possibility that it will be successful, but you'll be limiting your audience numbers to a much lower amount. This could work well for a niche game, but if you're trying to make a game with a broad appeal where you want to get as many players as possible to play your title, you may have some issues.

Having a price on the game can be a major hurdle in getting those initial customers who can share the game via word of mouth and contribute to having more people play your game. To solve this potential issue, you do have the option of making your game free. Afterward, you can give players the opportunity to purchase things or show advertisements...