According to AdColony, the most recommended form of mobile game ads from 58% of mobile developers is the rewarded video ad. By that, we're referring to making ads an opt-in experience where players choose to see an ad and they receive some kind of bonus in return. That way, users feel it's a choice for them to see the ad and they feel compelled to see it because they will get something out of it.
Rewarded ad placements typically yield higher effective Cost Per 1000 Impressions (eCPMs) since they offer more engagement from users by allowing them to opt-in before watching an ad in exchange for some in-game reward. In our game, we could add the choice of restarting the game or seeing an ad to continue the game.
If you're interested in learning more about why reward ads are recommended, check out https://www.adcolony.com/blog/2016...