The number of AR games on iTunes is not that big; they are still a niche product. This can be considered as a form of advantage, since any new title in this domain gets special attention. It is a good way to make a name for yourself. The term augmented reality sounds so great! The funny thing is that although the technology itself can be very complex, some of the game elements may be much easier to produce than traditional games because they require less graphic assets. Many AR games require fewer assets since only general characters are needed; but game scene decorations will be taken by players from the real world.
One of the famous examples of AR games for iOS is the AR Defender franchise from int13 (http://www.ardefender.com/)—a smart tower-defense game series that looks especially breathtaking when a player uses outdoor environments as their background or when several people are playing in multiplayer mode, sitting at one desk. The game process is very balanced and addictive...